The Guide to High School Sports Marketing for Brands and Businesses

Nearly 8 million student athletes will play sports each year, and after adding in parents, families, and fans, yearly attendance figures at high school sports is nearly 510M according to the NFHS, making high school the largest market in all of sports.

What’s more, a recent New York Times article estimated that sports families spend up to 10.5% of their gross household income on their athletes.

With all this data, it’s clear that high school sports is a great investment for your marketing dollars. So how do you reach this audience? What are they looking for? We’re glad you asked.

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