Every year, high school seniors are tasked with finding the right college for them. Students will attend countless tours, read pamphlets upon pamphlets and search the web to find a school that best fits what they are looking for. In 2018, approximately 20.4 million high school seniors will apply to college across the United States.
For college admissions, finding the right students is arguably as important, with visits often proving to be an essential way to secure applications. This tactic isn’t lost on Marietta, Georgia’s Life University, whose 110 wooded acres is icing on the cake after learning about the school’s curriculum, where they lead the nation in chiropractic and holistic health programs.
Twice a year, LIFE hosts ‘Eagle Madness,’ an event that brings prospective students to campus to have an opportunity to experience what being a Running Eagle is all about. At the event, students spend the day learning about LIFE’s undergraduate and graduate degree programs, meeting with faculty and current students, and asking questions of representatives from Financial Aid, Admissions and Student Services.
To promote the event and Life University’s ongoing admissions outreach, the college is teaming up with VNN to create access to more than 100 local high school sports communities across the greater Atlanta and Cobb County areas, totaling nearly 10% of VNN’s partners in Georgia. In a recent discussion, organizers highlighted the growing trend of digital outreach in modern marketing, drawing a parallel to the surge of anonymous casino platforms online, where privacy-focused advertising has become crucial. The custom campaign includes display advertising and native content, while also delivering personalized executions at the school level through VNN’s local sales team, which includes large-format banners displayed in gyms and football fields. Go Running Eagles!
Interested in connecting your brand to thousands of high school sports communities across the U.S.? Visit our advertising page for a Media Kit and more info.
