Your Problem. Your school’s annual auction is Saturday, but morning announcements just aren’t cutting it for bringing people through the door.
Your Solution… Facebook.
Create a contest that not only brings people to your auction, but also builds your fanbase for the long term. Just follow these 5 simple steps:
- Create a Facebook page for your school if you haven’t already.
- Create a public event for the fundraiser, and post it on your school’s page. Describe some key items that will get people excited. Can your guests win something? Will a compelling guest speaker be present?
- Post a picture on your Facebook page representing each class within your school. That’s 1 picture for Freshmen, 1 for Sophomores, one for Juniors and one for Seniors. Class pictures work well here, or any image that represents the class.
- Spread the word through morning announcements that the picture with the most ‘Likes’ by a certain date will receive a pizza party! This is the contest part, and the secret sauce.
- Sit back and watch. What you should see is your entire school campaigning for their class to win the pizza party, by sending people to ‘Like’ their class’s picture. The key is that they have to ‘Like’ your Facebook page in the process!
Follow these 5 simple steps to fill up your school’s annual auction, and get tons of Facebook fans in a short amount of time (we got 1,000 fans in a week). These fans are your captive audience for your next announcement, or next fundraiser!
Social media is all about community. Your community is already engaged in your athletic programs on social media, and you should be too. You’ll reach more people than you ever would have with morning announcements and flyers.
